Lessons Learned

A few days ago we sent out our very first newsletter, Key Happenings. If you didn't get one it is because we don't have your email address. Be sure to go to our main site and click on "newsletter" to sign up. We include specials and studio updates, so you really don't want to miss out. This month's special is a free session and 8x10 to those who book a session in August. As long as it is scheduled in August you will get the special, even if the session doesn't take place until later in the year.

I learned a few of thing with this first newsletter that I hope will help me perfect future ones.

1. "Official" has two "i"s in it (thanks Sandy!)

2. Spell check can only do so much

3. It helps to place a link to your website in the email

4. Ask separate people to proof content and design

5. Do not assume that the template has the right date. It is 2008, no matter what the form says

Several of these were caught and fixed before it was sent, but a couple weren't. After that button is hit there are no take backs, so I've had to take the approach of just laughing at my mistakes, and plan to do better next time. So, tune in next month to find out what word I learned to spell this time.

In all seriousness, I do really appreciate the great response we received after the newsletter went out, and how welcomed I feel into the Key Photography family. Thank you all for the nice things you have said, and I hope to see you all in the studio soon.